The Beats by Dre brand is synonymous with high-quality music, and a constantly changing and innovative product range. Initially, the brand began their journey by selling designer headphones, and this notion completely took the world by storm. Soon enough, Beats by Dre headphones were acquired by technology giant Apple, and expanded their already exciting product range into a whole new dimension. With the new-found responsibility of being a market leader, the Beats empire expanded, and offices began to pop up in worldwide locations.
Today we are going to take a tour through the London headquarters, where homify expert K2 space, were hired as furniture consultants to furnish the 3,000 sq ft space. Over a course of eight weeks, twenty workspaces were fitted out, as well as a respite room and a meeting space. Take a look and see how ergonomics, colour and shape, came together to create an innovative and energetic office!
The first room we will visit on this tour is the open-plan work area. These types of environments are proven to be conducive to high productivity, and better for the exchange of ideas and creativity. As you can see, the expanse of desks and heads has a certain energy about it; you can almost feel the intensity and stamina of the employees through the photograph. Of course, careful attention has been paid to ergonomics, as each office chair is of high-quality, crafted by Swiss manufacturer Vitra. On top of this, monitors and laptops have been raised to the correct height to ensure there is no tiring or strain to the neck—an incredibly important factor in a job that requires hours spent at a computer in a seated position.
As with the office chairs, these armchairs have also been designed by Vitra. Called the 'Grand Repos Lounge Chair', these seats were envisaged with the user in mind. Generously padded, with high-back, neck rest and curved arms, these chairs are the epitome of style and comfort. You can just imagine relaxing and chilling out with your Beats headphones or music system, listening to the latest tunes from your favourite artists. Positioned in the reception area, guests waiting to be seen or tended to can hang out, and are made to feel at ease before entering the office.
From another angle, we see the reception area again. A clever display shelf has been fashioned, with an interesting three-dimensional rippled effect when viewed from far away. Up closer, you will see that the glass shelves that protrude from the wall, can be moved up and down, depending on the items that require displaying. This is a great way to ensure that the constantly evolving Beats product range can be put on show to the best of its ability. Here you can see the Pill Box Speaker and headphone range in all their glory. Illuminated also in the background is the Beats logo, glowing and exerting its presence from afar.
Busy and productive employees need a room to get away from their screens and enjoy their lunch, a cup of coffee and recharge before they tackle their tasks. In an industrial warehouse-style setting, careful attention has been paid to clever illumination and from both the ceiling and above the kitchen counter. The colour red is directly associated with the Beats brand; the official logo for both website and packaging is that vibrant shade of tomato red you see pictured. The colour palette in the kitchen area—black, white and red, is a much loved three-tone series, and has been a popular choice in design circles for over a decade now. Again, comfort is the number one priority; these padded Vitra chairs allow employees to sit at a different angle while they
Continuing the modern, industrial theme, we finish this tour in the conference and meeting room. Again, a vibrant pop of red breaks up the monotony of the space, injecting the room with excitement and vitality. Red is one of the most evocative colours on the colour wheel, as it is associated with passion and strength. Known to increase heart rate and a higher physical state of mind, red is a great colour to put in a space where people join together to exchange ideas, objectives and concepts. The bucket shaped chairs are also an excellent way to stay upright and comfortable, during what could be a long conference.
We hope you have enjoyed the tour of the Beats office in London, and know that office spaces of the future are bright, colourful and energetic!