Burgers are one of the hottest food trends in recent years to take the world by storm. The number of trendy fry-up joints that have popped up in the major cities as of late is astonishing. From American-style to gourmet, the choice is growing by the day. It seems that chefs and restaurants are becoming more and more adventurous with alternative and exotic types of the humble patty and bun sprouting up all over the globe.
Be warned—the next segment is about to make you very, very hungry! Here on homify, we are going to show you the newly renovated GBK in Earls Court. Located on the corner of Earls Court Road, the restaurant before alteration was already a popular venue, but Moreno:Masey have given this tasty burger spot a facelift, and a totally new lease on life. Of course, by improving the façade and updating the interior could only be a beneficial thing—the idea behind the upgrade was to increase traffic and make the most of the priceless location.
Unfortunately, humans tend to judge a book by its cover, and first impressions always count for far more than we think. Therefore, first and foremost, the exterior of the building was resigned to look fresh, updated and a little quirky. In direct contrast to other fast food restaurants, whereby the outside is loud and bright, the external envelope of GBK is understated and classy. It has a real cool, trendy vibe and is definitely a place that passers-by would enter without even blinking. The subtle neon signage, coupled with the reclaimed timber panelling and blue pull-out shades, really has the aura of a well-designed and architecturally sound exterior.
With the client brief wanting the refit to improve covers, an inviting interior setting was essential. The honeycomb pattern of tiles in soft grey, white and blue, has an upbeat yet relaxing feel to it, while the tables, chairs and lighting evoke a retro and eclectic charm. Looking neat and fresh, without sterile and banal, GBK is now a picture perfect example of the diners that we ogled over in old movies and series'.
In keeping with the sense of nostalgia from the previous image, we see intimate booths in classic retro tones lining the walls. The mix and match of the wall coverings is truly unique and interesting, too. Who would have thought that floral and shiny blue tiles would look so great on the wall of a burger restaurant? This is only the surface of incredible interior design feats that Moreno:Masey have achieved inside.
Again, the padded seating is featured here again, but this time in a soft shade of powder blue. In keeping with the vintage colour palette, this scene is yet again reminiscent of bygone eras. The chalkboard furthers this notion, with the menu being cleverly designed to be updated and changed with ease. We don't know how you're feeling now, but that menu looks lip smacking and totally delicious!
For larger groups, there is this tucked away industrial-style setting which emulates the reclaimed timber wall panelling we saw outside. The designers have managed to keep the theme alive also in this room, but ensuring the stools match the wooden chairs seen in the other spaces. The colour palette here is raw and stripped back, yet contemporary and enticing. You can just imagine leaving this area feeling full of food and good cheer.
To finish, just as you would your burger, we see the tasty sauce and condiments selection. Repeating the floral wallpaper of the main dining room, in a subtle and delicate fashion. The blue border, which almost acts like a highlighted boundary, lets diners know that there is something of significance inside. This is yet another clever detail employed inside this funky burger restaurant.
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