Feature shop design: Charlotte olympia

Alissa Ugolini—homify UK Alissa Ugolini—homify UK
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Charlotte Olympia shoes are synonymous with luxury and elegance, and therefore, it is only natural that the fit out for their new Mayfair store would reflect these values. Each store, which is also located in other plush areas such as Beverly Hills and Manhattan, has its own individual ambience, paying homage to its location.

The London store reflects it's surroundings, located next to many other high end label stores. Coupdeville has executed an outstanding concept store which is both timeless and sophisticated. Now, as they say, if the shoe fits..

Up front

Charlotte Olympia:   by Coupdeville
Coupdeville

Charlotte Olympia

Coupdeville

A typical scene in London, these ornate shop fronts ooze with character and charm. Given that a modern appearance would completely dominate the delicate streetscape, the shop front has been classically highlighted in a high-gloss black paint on both the bay window and steel picket fence. With an understated logo (the spider web at the top of the picture), and beautiful gold lettering, Charlotte Olympia, displays, from the very first impression, that the store is something of a gem.  

Levels

Charlotte Olympia:   by Coupdeville
Coupdeville

Charlotte Olympia

Coupdeville

Wow—what a display unit! Somewhere between eclectic and classic, this is an ultra inviting place for customers to browse the Charlotte Olympia collection of shoes. With the featured shoes on the top row, customers have an understanding of hierarchy by the levels provided by the shelving. This is a scene reminiscent of childhood for some, however, instead of it being candy or sweets on display, it is now new shoes. 

Under the lights

Charlotte Olympia:   by Coupdeville
Coupdeville

Charlotte Olympia

Coupdeville

What a beautiful way to show off the latest collection. Under these stunning brass spotlights, this range of pumps is highlighted in a subtle and chic way. In keeping with the exterior, standard LED downlights or fluros have not been used, as they would appear too modern and obstructive. Instead, the designers have favoured a delicate and timeless choice of lighting. 

Pin ups

Charlotte Olympia:   by Coupdeville
Coupdeville

Charlotte Olympia

Coupdeville

High heels are always associated with on-screen sirens and pin up women. So, what better way to adorn the walls than with these kitschy and fun vintage posters. Tastefully displayed in a square above the fireplace, it negates the need for a mirror; which is what is commonly placed in the free space. And, instead of trinkets and adornments resting on the mantle, we have six incredible pairs of high heels just waiting to be taken home and loved.

On the counter

Charlotte Olympia:   by Coupdeville
Coupdeville

Charlotte Olympia

Coupdeville

The parquetry floors are complemented by this vintage counter and frame with an interesting take on a timeline of footwear. Then, conversely, to the right, there is a sitting space that is a touch more on the modern side. With a more contemporary take on lighting and furniture, you can see that this space is different from the display area. Here, you can relax, and take your time as you try what may be the newest addition to your wardrobe.  

Stacked

Charlotte Olympia:   by Coupdeville
Coupdeville

Charlotte Olympia

Coupdeville

Of course, with a tidy and neat shop floor, comes a storeroom that is orderly and functional too. Every shoe box is readable (for size and style), and can be accessed with ease; an important factor for store employees. Each shelf ensures that all stock has its own designated place; there is no time back here for disorganisation or mess. This of course means that your new pair of shoes are being kept and stored in the best way possible.

To see more amazing examples of commercial or shop design see ’Here coffee shop and Soundcloud office’.

What do you think about the new Charlotte Olympia shop? How does it compare to the others you have seen?
Whitton Drive:  Terrace house by GK Architects Ltd

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