Recap: London design festival 2014

Alissa Ugolini—homify UK Alissa Ugolini—homify UK
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Since 2003, the London Design Festival has taken the international community by storm. Over a period of nine days, 350 events took place, showcasing a diverse range of products, designs and concepts from acclaimed and emerging designers. The idea was conceived to bring the worlds greatest designers and creatives together to celebrate all things design! London has a reputation for being an innovative and forward thinking city. It boasts some of the worlds most exquisite pieces of architecture, is rich in history, and holds an acclaimed collection of international artworks. Above all, it fosters creative minds and produces generations of trail blazers within the design community, With a resume like this, it comes as no surprise that London would host, and give birth to such an important event.

Aside from the fair, the famous Landmark project for 2014 was created by AirBnb, and titled A place to call home. Set up in Trafalgar Square, Jasper Morrison, Patternity, Raw Edges and Studioilse were asked to create a room, each with its own identity, that allowed the viewer to understand the space from both inside and out. The idea behind is installation was to show, and to challenge the notion of what we perceive as home.

This year, like the ones that preceded, London Design Week wowed trade professionals and design enthusiasts alike. With many offices opening their doors, the public can gain access to areas previously unseen, and begin to understand how certain studios work behind the scenes. So, today on homify we are going to recap, and feature a few of the designs which caught our attention, but above all, inspired us and encouraged us to rethink the way we view design.

​100% design

 Living room by homify
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100% Design

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100% design is one of the country's biggest design shows, displaying a huge range of interior products. This includes concepts from both established and emerging designers. Pictured is one of the many wallpaper designs produced by Studio Job for Dutch brand NLXL. This 9-metre marvel, was created from archived drawings without any repetition! For the first time, this incredible product will be available to British customers in September.

Yoo home

 Study/office by homify
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Yoo Home

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Yoo are a talented residential and hotel design firm, who have showcased their collection of homewares at London Design Festival this year. Available at Harrods, you can view the full range of eclectic and stunning products for autumn.

In this image, we see a stunning home office setting. The chosen materials can be seen in their most pure and raw form, and are shaped into unique, yet functional objects. Modern design can be both comfortable and practical, and this is exemplified in this example.

TFL at design junction

 Artwork by homify
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TFL at designjunction

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TFL, or Transport for London, has teamed up with the East London Liquor Company, and set up an installation within the design junction exhibition space. Taking over a 1960s sorting office, the space hosts events, talks, shops and of course, displays the work of cutting-edge new designers. In a transport themed setting, with motifs pertaining to London buses and iconic underground system, participants had the opportunity to enjoy a bite to eat, or a cocktail within this unique and pop-up style setting.

Another country

 Living room by homify
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Another Country

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Another country is one of the offices who has kindly opened their doors for their adoring public. For the week of the design festival, they transformed their store into a temporary reading room, with browsing books supplied by Phiadon. This is also a fun and exciting way to view the new range of products in their First Light range. Playing with ceramic and brass, this beautiful range of bespoke lighting is the perfectly complementary factor to any living space.

​Bernhardt design

 Living room by homify
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Bernhardt Design

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Bernhardt design was one of the veteran furniture producers at this years design festival. Founded in 1889, the company has been producing unique timber pieces since opening. Today, an international group of designers make up Bernhardt design. Launched during the festival was a collaboration between two Dutch designers, who have created installations which could be found in various locations around the city.  These products display the role that craft plays in design. As you can see in the above image, these chairs possess an almost sculptural quality, speaking in volumes on their own. They will be a visually stunning addition to any space.

Ace hotel

 Hotels by homify
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Ace Hotel

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Located in Shoreditch, arguably London's most hip and creative area, is the Ace hotel. Home to the famous Brick Lane Markets, this area has attracted artists and creative types for decades. Modern Design Review set up shop for the duration of the festival, and created a space where installations for London-based designers could take place, and where merchandise could be sold. Located in the hotel's retail space is the Extra-ordinary exhibition run by Italian research and communication centre, Fabrica. Here, a team of product designers, architects and industrial designers showcased a series of ordinary objects, and through a fascinating design process, reinterpreted how we perceive and use daily ritualistic objects. These magnificent pieces, as pictured, were available for purchase for the week. 

Whitton Drive:  Terrace house by GK Architects Ltd

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