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Vitamins and Supplements Market Trends, Growth, Share, Size and Forecast Research Report 2027

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The global vitamins and supplements market size

 is set to gain

impetus from the increasing demand for healthy and innovative products to

prevent various symptoms related to coronavirus, such as tiredness, diarrhea,

chest pain, and shortness of breath. This information is published by Fortune

Business Insights™ in a new report, titled, “Vitamins and Supplements

Market, 2021-2028

.” As per the report, the market size was USD 129.60

billion in 2021 and is projected to reach USD 196.56 billion by 2028,

exhibiting a CAGR of 6.13% during the forecast period. It stood at USD 119.66

billion in 2020.

COVID-19 Pandemic to Spur Demand Backed by Need to Improve Immune


The COVID-19 pandemic has affected the global market positively.

Consumers are looking for healthy and nutritional products to enhance their

natural defense system. The U.S. National Health and Nutrition Examination

Survey, for instance, mentioned that more than 50% of the U.S. population

consumed vitamins and supplements amid the pandemic. Also, researchers have

found that function-specific antioxidants,


Multivitamins Segment Earned 35.06% in 2020: Fortune Business


Based on the type, this market is divided into pediatric

supplements, calcium supplements, multivitamins, and others. Out of these, the

multivitamins segment held 35.06% in terms of the vitamins and supplements

market share in 2020. This growth is attributable to the increasing consumption

of vitamin A, C, E, & D to reduce deficiencies of micronutrients.

Report Coverage:

Our skilled analysts have presented an accurate picture of the

global market for vitamins and supplements by summation, synthesis, and study

of data from various crucial sources. They have also included multiple facets

of the industry with the main focus on determining the significant market

influencers. Thus, the data is reliable and comprehensive. It was collected

through extensive primary and secondary research.

Drivers & Restraints:

Increasing Awareness of Preventative Healthcare Products to

Augment Growth

The population of children and senior citizens is growing day by

day across the globe. This has strengthened the expenditure of people on

vitamins and dietary supplements (VDS). Regulatory bodies of various countries

are modernizing their norms implemented on the production of vitamins and

supplements. Besides, the rising awareness regarding preventative healthcare

products among consumers is expected to propel marketing and production efforts

by renowned firms.

Furthermore, numerous manufacturers worldwide are utilizing unique

technologies to fulfil the high demand. At the same time, the rapid acceptance

of such products would bolster the vitamin and supplement market growth.

However, these products must go through the Dietary Supplement Health and

Education Act of 1994, which can result in procedural delay. This factor may

hinder the demand for supplements & vitamins.

Regional Insights:

High Demand for Traditional Medications to Favor Growth in Asia


In 2020, Asia Pacific generated USD 54.44 billion in terms of

revenue. The adoption of the concept of nutritional food items in the region on

account of the rising concerns regarding malnutrition would aid growth in this

region. Japan and China are considered to be the leading markets because of the

high demand for conventional medicines. In North America, the market is set to

grow astonishingly on account of the rising acceptance of healthy intake during

hectic work schedules, especially in Mexico and the U.S.  

Competitive Landscape:

Key Players Aim to Conduct R&D Activities to Introduce Novel

Vitamins & Supplements

Key Companies operating in this market are striving to strengthen

their positions by conducting extensive research and development activities.

Some of the others are trying to cater to the high demand created by the

COVID-19 pandemic.

Browse Detailed Summary of Research Report with TOC: