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Shizimen Central Business District, 10 DESIGN 10 DESIGN
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Shizimen Central Business District, 10 DESIGN 10 DESIGN

SHIZIMEN CENTRAL BUSINESS DISTRICT

Zhuhai, China China Celebrated the Opening of Its World Class Central Business District in Shizimen, Zhuhai On 30th October 2014, the Zhuhai Municipal Government officiated the grand opening of the new Zhuhai International Convention and Exhibition Centre, being the first phase of the Shizimen Central Business District in China. Together with the Mayor of Zhuhai, the Chairman of Huafa, the Project's Chief Designer—Gordon Affleck, and Project Director – Miriam Auyeung attended. The development is strategically located along the Zhuhai waterfront, maximising close proximity to Guangdong, Hong Kong, and Macau, catalysing economic development of the wider Hengqin Region. Gordon was responsible for the original concept and led the design team from inception at competition stage through to detail design, as International Design Principal at RMJM. Soon after Gordon and his fellow partners founded 10 DESIGN, Shizimen Co. appointed 10 DESIGN to provide design consultancy on the façade design of the iconic tower ensuring the design intent was fully realised. During the construction stage, Shizimen Co. has continued to seek professional design guidance from Gordon, Miriam Auyeung and the original concept team on design issues including the auditorium elevation, Sheraton hotel roof, canopy interface details between the ribbon and exhibition center to name a few.   The overall development comprises 640,000 sqm of accommodation. The first phase incorporates 362,000 sqm of convention, theatre, music hall, exhibition, and banquet facilities. These public and civic functions are supported with retail, F&B, serviced apartments, a 548 key Sheraton Hotel opening on 28th December 2014, and a 320m high tower which accommodates grade A office spaces together with a 250 key St Regis Hotel that is scheduled to open on 30th June 2016.  As the chief designer of the development, Gordon was invited as the key note speaker at the formal opening ceremony. The core message described “how convention and exhibition facilities if properly considered can play a vital role in the economic development of a region.” He explained that convention and exhibition centres facilitate communication and act as catalysts for trade and commerce regionally and globally. A summary of the keynote speech below:  Commercial sustainability is critical. There are several interactive ingredients leading to primary commercial successes: Location, Flexibility, and Diversity. LOCATION Zhuhai is unique in its location geopolitically as a link between Guangdong, Hong Kong, and Macau.  Zhuhai is also a place of great natural beauty. It is regarded as China’s “Garden City” due to its rich and natural environment and its famous coastline characterised by its unique sculpted rock forms.  The 320m tower acts as a visual beacon addressing the Macau Tower and the future super high-rise of the Hengqin region on the opposite shores.  In terms of forms, the design of the building reflects a strong tie of the characters of the region’s landscape. The architectural elements, emulating the sculpted shorelines of Zhuhai, sit at ease with the waterfront setting. FLEXIBILITY In order to cater for a wide audience, it is critical that the convention and exhibition facility can hold a multitude of diverse events with the ability to segregate or inter-mix delegates. This requires a high degree of flexibility in planning. So while the external public amenity functions of retail, F&B and office are sculpted in form, the internal planning requires to be rational and flexible. The facility holds a multitude of functions including a theatre, a music auditorium, large scale convention and exhibition halls accommodating up to 2,000 people and large scale banquet rooms hosting up to 4,000 people. DIVERSITY An associated mixed use development A commercially successful development also demands a complimentary mix of uses to make it work as a standalone destination, with continual occupation beyond the requirements of the limited convention and exhibition centre operations. Therefore other functions such as office, hospitality, serviced apartments, and retail have been designed in the first phase, creating a waterfront urban destination. Combining public and civic functions The civic importance of the facility should not preclude it from being enjoyed by the general public. It was a driving factor in the original design competition concept that the facility should act as a truly public amenity as well as a civic one. This principle has been adhered to throughout the whole design process with the creation of an activated plaza linking the District Road to a waterfront plaza. This plaza is activated continually by retail, F&B, and garden spaces. An urban ribbon The idea of combining public and civic functions brought about the idea of an urban ribbon, linking and defining functions and spaces in the Shizimen CBD. The ribbon houses purely public functions such as F&B and retail and also physically connects the main road (Nanwan Road) to the waterfront. The ribbon acts as a screen and separator between public and semi-public functions while at the same time framing vistas both internally and externally such as the view towards Macau. Special entrances It also wraps around special civic functions such as the theatre and convention, and lifts and opens to create a number of different special entry points to varying zones. For instance the ribbon, wrapping on Nanwan Road, forms a formal entrance by day and a vibrant arch by night while framing the entry to the music hall and theatre on the elevated plaza with its views to Macau. Intimate gardens The ribbon also helps to define a series of more intimate garden spaces which are key circulation areas between zones while providing sunken daylight wells to the car park drop off areas. The combination of hardscape and planting reflect sculptural forms of the Zhuhai coastline. A COMPELLING PLATFORM The Shizimen CBD does provide a wide range of facilities that are rare to find in even the largest of convention facilities. It combines high quality, flexible exhibition, and convention space with several specialist spaces including a theatre and music auditoriums. With its distinctive coastal setting and a wide range of hospitality and commercial functions provided on site, the Shizimen CBD offers a compelling platform for businesses and communication.

SHIZIMEN CENTRAL BUSINESS DISTRICT

Location Zhuhai, China Client State-owned Enterprise Huafa Group and its wholly-owned subsidiary Zhuhai Shizimen Central Business District Development Holdings Overall Development Programme Total Site: 269,600 sqm Total GFA: 640,000 sqm Iconic Tower Height: 320 m Phase 1 Development Programme Phase 1 Total GFA: 362,000 sqm

Convention & Exhibition Facilities: 95,800 sqm

Hotels & Serviced Apartment: 156,000 sqm St. Regis Hotel: 250 rooms Sheraton Hotel: 548 rooms Serviced Apartment: 450 units

Office: 86,500 sqm

Retail and F&B: 23,600 sqm

Architectural Design Team Gordon Affleck - Chief Design Architect Miriam Auyeung - Project Director Vincent Fung - Senior Associate Jamie Webb - Associate Designer Colin Ashton - Architectural Designer Jason Easter - Architectural Designer Consultant Team Gordon Affleck Chief Design Architect (Design Partner at 10 DESIGN) ALT Curtain Wall Consultant Burega Farnell Landscape Designer CJAI Hong Kong Auditorium/Opera House Consultant Guangzhou Design Institute  Local Design Institute Guangzhou RBS Structural Engineer HBA Sheraton Hotel  Interior Designer IBR Sustainability Consultant LDP Lighting Designer MVA Traffic Consultant NBBJ Exhibition Interior Designer RMJM Architect Wilson Associates St Regis Hotel Interior Designer Photography by Kerun Ip

Business Development Enquiries David Pringle, Managing Partner dpringle@10design.co

Doris Chen, Associate Partner dchen@10design.co

Media Enquiries Catherine Chan, Associate Partner cchan@10design.co  T: +852 3975 2007 

www.10design.co

OTHER PROJECTS IN ZHUHAI In Zhuhai, 10 DESIGN is also working on the Infinity Loop Bridge in the Hengqin region, 3 projects in the Jinwan Aviation City, and the Summer International Lifestyle Development. SUMMER INTERNATIONAL ENTERTAINMENT CENTRE, Zhuhai, China| anticipated completion by 2015-2020

XIANGZHOU CULTURAL CENTRE, Zhuhai, China | anticipated completion by 2015

SHIZIMEN GATEWAY BRIDGE (THE INFINITY LOOP), Zhuhai, China| design completed in 2013 International competition – first place WAN Transport Awards 2012: Highly Commended

JINWAN AVIATION CITY, Zhuhai, China - JINWAN AVIATION CITY INTERNATIONAL COMMERCIAL CENTRE, Zhuhai, China | Competition win - JINWAN AVIATION CITY CULTURAL CENTRE, Zhuhai, China | Competition win - JINWAN AVIATION CITY DEVELOPMENT CENTRE, Zhuhai, China | Competition win   OTHER CBD PLANNING Other Central Business District planning designed by 10 DESIGN are featured below: Danzishi Central Business District The Danzishi Central Business District development is designed to cater for a premium business and retail destination for this dynamic new district in the heart of Chongqing in China. 10 DESIGN utilises a closely integrated weaving ground scape of retail and amenity ribbons that link and enclose public space while connecting the waterfront and individual developments with the mass transport interchange. Comprising a total of 800,000 sqm of accommodation, the CBD includes 150,000 sqm of dedicated high-end retail and entertainment area. This accounts for the majority of podium level accommodation, whilst the remaining area is given to office space, a hotel and serviced apartments. The first phase, named “Zhongxun Times”, will be built by spring 2015, while the entire CBD will be occupied by 2018. Pingtan Central Business District The Island of Pingtan is planned as a new commercial hub to drive communication and commercial trade between China and Taiwan. 10 DESIGN won in an international design competition for the CBD and was subsequently awarded to design both the master plan of a 93 ha waterfront CBD development and a new cross straits forum in Pingtan. The master plan caters for some 3.3 million sqm of urban development, while the cross straits forum would be in the first phase of development. The cross straits forum accommodates multiple facilities including a theatre, a convention centre, an exhibition hall, auxiliary commercial functions, and cultural spaces. Public amenities including a tram system and a central park are fully integrated with these civic functions in the heart of the CBD.

ABOUT THE DESIGNER GORDON AFFLECK Design Partner  BSC Hons, PgDip Arch

Education  Gordon graduated with 1st Class Honors and a Post Graduate Diploma in Advanced Architectural Design from the University of Strathclyde. Through his studies he received several awards including Glasgow Institute of Architects Prize and Glasgow Schools of Architecture Jubilee Prize. He also received the Royal Scottish Academy Award for Architecture for his thesis work in 1996. He passed his RIBA Part 3 Professional Examination in 1997.

Gordon Affleck is a founding Design Partner with 10. Gordon is an award winning architect with almost 20 years of professional experience leading international design teams in the Middle East, Asia, and the UK.  His award winning work ranges from the design of large scale water front master planning, complex mixed use projects, civic, and retail environments, through to boutique luxury residential and hospitality developments, and bridges.  Gordon has led the design for the prestigious China National Convention Centre in Beijing built as a Multi-Purpose Arena for the Beijing 2008 Olympics Games, which hosted the International Broadcast Centre, Main Press Centre and the competition venue for Fencing, Modern Pentathlon and Air Pistol competitions. He also led the design for the Kolkata International Convention Centre as well as working on the convention and exhibition facilities in Dubai, Abu Dhabi and Bangkok. He was also the lead designer for the sustainable R&D Headquarter building for Huawei in Nanjing.  In Asia, he is currently leading the teams for both the planning and architectural design for the Danzishi Central Business District in Chongqing and the Kowloon Bay Development in Weihai. His design for the Shizimen International Convention Complex has just been in operation with the 320m high “transforming” tower due in for opening in 2016.  In the Middle East, he has led the design of a number of lifestyle and destination masterplans in both Abu Dhabi and Dubai. Currently he is completing 3 masterplan commissions in the region, totaling some 200 ha of development. The most recent the Al Barari Development in Dubai is now under construction.  His work has been published in numerous publications including Architects’ Journal, World Architecture, Wall paper, Mark Magazine, and amongst others.  Gordon has served as judge for both Urban and Architectural Design Awards including the World Architecture Urban Design Awards and the Perspective Magazine Design Awards. He has spoken at events such as Cityscape in London discussing the impact of the Olympic Games. 

Current key projects Asia The Shizimen International Convention Centre and Landmark Tower, Zhuhai, China. The Danzishi Central Business District, (650,000sqm), Chongqing, China Kowloon Bay Master Plan and Landmark Tower, Weihai, China The Summer International Retail and Lifestyle Development, (450,000sqm), Zhuhai, China. 

Current key projects Middle East The Al Barari Residential Development, “The Seventh Heaven” and “Ashjar”, Dubai. Waterfront Mixed Use Development (12 ha) Retail and Lifestyle Centre, UAE Marina Islands Masterplan, 150 ha Development, UAE A mixed use development in Downtown Dubai (18 ha), UAE A world class mixed use destination with a 1,200 seat theatre and blend of retail, F&B, hotels, and residential accommodation (12 ha), UAE

ABOUT IO 10 DESIGN is a leading international partnership of Architects, Urbanists, Landscape Designers, and Animators.

We work at all scales and sectors, including corporate, cultural, hospitality, retail, education and residential. 10 DESIGN's Architecture evolves from the multicultural nature of our clients, and is driven by their respective social, economic and ecological conditions. We have offices in Hong Kong, Edinburgh, Shanghai, and Dubai. Current landmark projects include, Danzishi Central Business District in Chongqing; Kowloon Bay Mixed Use Development in Weihai; Xingyao World Mixed Use Development in Chongqing; Al Barari Seventh Heaven and Ashjar Residential Complexes in Dubai; Le Meridien in Doha, Saadiyat Island Cultural District Residential Development in Abu Dhabi; Dubai Golf City in Dubai, and a number of high profile masterplans totaling 200 ha throughout the UAE. Recent work which has been awarded from competition wins in China have included the Infinity Loop Bridge in Zhuhai; China-Taiwan Cross Strait Forum and CBD development in Pingtan Island; CITIC City Plaza in Huizhou; 3 competition wins for Jinwan Aviation City: International Commerce Centre, Cultural Centre, and Research & Development Centre. 10 DESIGN’s first major built project has been completed in June 2014 for the Bay Valley Science & Technology Park in Shanghai. Our other major projects currently under construction include the Shizimen 300m Super Highrise Tower in the Central Business District of Zhuhai; The Fujian Photonic University in Xiamen, China; Zhongxun Times in Chongqing; Moonbay Renaissance Hotel in Changzhou; Greatwall Changchenghui Mixed Use Development in Wuhan; KL Gateway in Kuala Lumpur; Mavişehir Residential Development in Izmir; Gap Inşaat Tower in Istanbul.

Selected Work: CITIC CITY PLAZA, Huizhou, China  |  anticipated completion by 2017 CHANGCHENGHUI MIXED-USE DEVELOPMENT, Wuhan, China  |  anticipated completion by 2015 CHENGDU MIXED USE TOURISM DEVELOPMENT, Chengdu, China  |  design completed in 2014 YUNNAN HOTEL, Kunming, China  |  design completed in 2013 ZHONGXUN TIMES, Chongqing, China  |  anticipated completion by 2015 SINOSTEEL BUILDINGS, Chongqing, China  |  anticipated completion by 2015 CHONGQING NVC LIGHTING BUILDING DEVELOPMENT, Chongqing, China  |  anticipated completion by 2015 KL GATEWAY, Kuala Lumpur, Malaysia|  anticipated completion by 2016 DANZISHI CENTRAL BUSINESS DISTRICT, Chongqing, China  |  anticipated completion by 2017-2018 HUBEI URBAN MASTERPLAN, Central China  |  design completed in 2014 CHINA-TAIWAN CROSS STRAIT FORUM & CBD DEVELOPMENT, Pingtan, China  |  design completed in 2011 HANGZHOU MIXED USE TOURISM DEVELOPMENT, Hangzhou, China  |  design completed in 2012 KOWLOON BAY PHASE 1 LANDMARK COMPLEX, Weihai, China  |  anticipated completion by 2017 XINGYAO WORLD MIXED USE DEVELOPMENT, Chongqing, China  |  design in progress  GALAXY MOONBAY RENAISSANCE HOTEL AND MIXED USE DEVELOPMENT, Changzhou, China  | anticipated completion by 2014 BAY VALLEY SCIENCE & TECHNOLOGY PARK, Shanghai, China|  built in Jun 2014 NANJING MIXED USE DEVELOPMENT, Nanjing, China| design completed in 2013 DALIAN LIBRARY DESIGN COMPETITION, Dalian, China|  -  International design competition – First place -  AIA award. URBAN PLANNING MUSEUM, China|  design completed in 2011 THE FUJIAN PROFESSIONAL PHOTONIC TECHNICAL COLLEGE, Xiamen, China  | anticipated completion by Sept 2015 MUSEUM OF ART, Zhuhai, China  |  design completed in 2012 CHENGDU ISLAND, Chengdu, China  |  anticipated completion by 2015 SEVENTH HEAVEN AT AL BARARI, Dubai, UAE  |anticipated completion by 2016 ASHJAR AT AL BARARI, Dubai, UAE  | anticipated completion by 2017 MIXED USE WATERFRONT DEVELOPMENT MASTERPLAN, Middle East|  masterplanning design BASE JUMP TOWER, Middle East  |  concept design MARINA ISLANDS MASTER PLAN, Middle East|  masterplanning design RESIDENTIAL DEVELOPMENT, UAE  |  anticipated construction completion by 2016, 2017 EMAAR DUBAI HILLS VILLAS, Dubai, UAE  |  anticipated construction completion by 2016 URBAN REGENERATION, Turkey  |  masterplan completed in Dec 2013 MAVIŞEHIR RESIDENTIAL DEVELOPMENT, Izmir, Turkey  |  concept design completed TEKFEN RESIDENTIAL DEVELOPMENT, Esenyurt, Turkey|  Design competition HARBOUR FRONT REGENERATION COMPETITION , Azerbaijan  |  concept design competition

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