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Metrobus, FRITSCH-DURISOTTI FRITSCH-DURISOTTI
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Metrobus, FRITSCH-DURISOTTI FRITSCH-DURISOTTI

Metrobus / RATPMetrobus is the company that manages all the media space for RATP: in the Parisian underground, buses and RER trains.In July 2008, the agency won the pitch to renew the design of the underground’s poster frames with a daring proposal that consisted of using the frame as a communication support. From this concept, the agency has developed a range of enhancing frames for the advertiser and the media space where the surface area is raised by a beading in polished aluminium. Whilst respecting the customisation of the frame, this beading gives a small touch of classic refinement to fit in with the scenery of the Parisian underground.With a range of fixed frames, the agency presented dynamic plasma screen billboards and revolving billboards.

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