Urban Salon were designers for the refurbishment of wine merchant, Berry Bros. & Rudd St James's store, following the closure of one of its three rooms.
The company has traded from the same shop since 1698. Our brief was to update and improve the customer experience through sensitive interventions within the grade 2* listed building whilst retaining the shop's Georgian ambience.
We worked with the joiners, Young & Norgate to design a floor mounted bespoke display system which both increased the density of display and improved the customer's ability to browse and select wine for themselves. Tills were located in all three rooms to provide a focal point for customers. In addition, to this design work, Urban Salon researched best practice retail processes to enable Berry Bros. & Rudd to optimise their retail knowledge and improve their customer service.