The client wanted a full brand identity for their new restaurant located in the middle of the hustle and bustle of Dalston, London.
The clients back story centred around their food which used traditional methods of cooking rather than the processed and packaged flavours of their competitors.
We developed a name that positioned the brand as the saviours of the noodle and worked this across the logo, brand mark and throughout the interiors. Elements of the design and story are also subtly hidden within the wallpapers and cutlery.
The logo type has a modern industrial style, while the brand mark focuses on the word SIN and has a bold and recognisable look that is simple and memorable.
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