Many of our clients initially place 3D visualisation into the luxury marketing bracket, where as in actual fact it is usually not as expensive as you may think but also has its benefits in comparison. Although our images can be used to help both obtain planning and aid marketing, we are usually asked to complete our images just after planning permission is gained as the client wants to now put this new scheme to prospective buyers. Essentially before breaking ground, you can have a full marketing package circulating giving the best representation of your development possible.
With regards to our interior visualisation images, this is where the real savings can occur. Imagine not having to employ an interior designer, or even rent/buy furniture to fit out the show home. Many of our clients are now opting to sell the lifestyle through our imagery than physically fit out a show home.
In some cases, the houses can be sold from the use of our CGIs as looking at plans still can’t give the feel of how the space will be lived in. To aid this process we are constantly working on making our 3D images as realistic as we can.