Michael Grubb Studio collaborated with architectural food smiths, Bompas & Parr, to develop a unique and empowering lighting scheme in The Tasting Rooms at the Guinness Experience in Dublin – Ireland’s most visited tourist attraction.
Throughout the seven-storey attraction at St. James’ Gate Brewery, light is used as part of the brand story. The sequence of dramatically lit spaces creates an experiential journey, heightening all the senses ahead of sampling the Guinness. Beginning in a darkened corridor, each room contradicts the last, not only through the use of lighting, but also through sound and smell-scape. As a specialist commercial lighting company, Michael Grubb Studio was able to create an energy efficient lighting scheme whilst maintaining a dramatic display of both dark and light spaces. This balance allows attention to be drawn from the room to presenters when necessary, or to put the spotlight on the drink itself when it comes to the tasting experience. As Catherine Keegan, Visitor Experience Manager at the Guinness Storehouse, added, “the unveiling of The Tasting Rooms here in the Guinness Storehouse marks an exciting development into the realms of experiential and sensory tasting innovations.” Following the success of The Tasting Rooms, Michael Grubb Studio will now also be working on the next phase of projects at the Guinness Storehouse, which is due to commence during the first quarter of 2014.