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adidas by Tom Dixon Installation

During the Milan Design Fair 2013 Tom Dixon presented for the first time a preview of his collaboration with the adidas, called The Capsule. The collaboration with adidas is an opportunity for grand exploration – a chance to combine the expertise of the sports world with British design and innovation. Milan showcase took place at MOST, inside a reconstructed XIX century train pavilion through where the heritage of travelling will clash with Tom Dixon interpretation of the modern nomad. The exhibition itself was constantly moving while the backdrops will be ever changing, creating a dynamic and exciting experience echoing the traditional glamour of travel. The set up was based on a suspended conveyor that displayed the garments in a way that helped to tell the story behind their designs. The ambience was enhanced by steam train sounds, smoke and a video installation that transported the visitors to this new world created by Tom Dixon for adidas.

Este proyecto durante mi colaboración con Design Research Studio fue la presentación mundial de la primera colección que Tom Dixon diseñó para adidas. La instalación se llevó a cabo en una estación de ferrocarriles del siglo XIX en MOST (Museo de la Ciencia de Milán). Consistía en una estructura de la que estaban suspendidas las prendas desde hasta 5 metros de altura y que se movían constantemente. Los sonidos de máquinas de vapor, el humo y una video instalación a su vez, ayudaban a transmitir la esencia de la colección basada en el nómada del siglo XXI.

  • adidas by Tom Dixon Installation:  Exhibition centres by Q2xRo

    adidas by Tom Dixon Installation

  • adidas by Tom Dixon Installation:  Exhibition centres by Q2xRo

    adidas by Tom Dixon Installation

  • adidas by Tom Dixon Installation:  Exhibition centres by Q2xRo

    adidas by Tom Dixon Installation

  • adidas by Tom Dixon Installation:  Exhibition centres by Q2xRo

    adidas by Tom Dixon Installation

  • adidas by Tom Dixon Installation:  Exhibition centres by Q2xRo

    adidas by Tom Dixon Installation

  • adidas by Tom Dixon Installation:  Exhibition centres by Q2xRo

    adidas by Tom Dixon Installation

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