Custo Barcelona opens UK store in Westfield Stratford City by Dear Design | homify
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Custo Barcelona opens UK store in Westfield Stratford City

30 April 2012

PRESS RELEASE

Custo Barcelona opens first UK store in Westfield Stratford City

International fashion brand Custo Barcelona is to open its first UK store in the Westfield Stratford City shopping centre in time for the London 2012 Olympic Games.

The 1,600sq ft Westfield Stratford store will reveal an ambitious new retail design concept for Custo Barcelona. Designed by directional Spanish architect firm Dear Design (www.deardesign.net), the visionary concept features a dramatic geometrical ceiling structure made up from a complex assortment of abstract vectors. The new retail design will not only provide the blueprint for a roll-out of UK stores but is also planned to be implemented across all new international openings.

“We’re thrilled not only to be opening our first UK Custo Barcelona store in Westfield Stratford City, located as it is on the doorstep of the upcoming London Olympics, but also to be able to make such an exciting visual statement through the store’s imaginative design,” said Hugo Dean, director at Love Brands, UK distributor for Custo Barcelona. “The store’s all white theme provides a neutral backdrop for the vibrant print-led fashion of Custo Barcelona. Combined with the intricate ceiling design which surrounds the trading space the new store has a unique sense of retail theatre.”

Situated in The Arcade area of Westfield Stratford City the store features white timber wall panels, stainless steel hanging rails, grey resin flooring and interactive mirrors.

Love Brands is currently seeking further appropriate retail units in major cities across the country for a nationwide store rollout. A significant central London space is also being sought for a Custo Barcelona flagship in the capital.

BACKGROUND NOTES:

Sold in more than 40 countries, Custo Barcelona and its more price-competi- tive casualwear range Custo Line has 70 standalone stores and 3,000 stockists, among them some of the world’s most reputed boutiques. The brand’s seasonal catwalk show at New York Fashion Week is underpinned by a loyal consumer following inspired by Custo’s ability to redefine the hottest trends through a graphics-led kaleidoscope of prints and a passion for cutting-edge fabrics.

Note from the designer:

The Barcelona based design studio Dear Design wants to anchor the brand new reality in its historical and geographical origins: the Mediterranean.

Under this theme, the concept is understood, not only as a place, a certain light or color, but also, in a way of being, acting, relating, a way of living a culture.

Attitude, Emotion, Experience, Community and Contrast, are the new slogans, and more than ever, try to differentiate and support the brand in its new strategic plan.

The aim of the concept is to enhance the quality and exclusiveness of the entire product, surrounding it with a clear, bright and neutral space, reinforcing the identity of Custo Barcelona, and reflecting the intrinsic values of the brand DNA.

In this new scenario, the topography and geological features so particular to the Mediterranean coast, are re-interpreted to install the pieces created by Custo Barcelona in a familiar and striking landscape, generating sets of lights and shadows, textures and volumes, geometrical forms and accidents.

Custo Barcelona tribe gathers a new space experience dedicated to the origins of the brand, reconciling, old and new, history and the way forward.

It's definitely an honest way of being, of living in community, in a contemporary case in which the main protagonist is the product.

Credits:

Design: Dear Design

Design team: Ignasi LLauradó, Eric Dufourd, Christian Leibenger, Claudia Raurell, Antoine Coubronne

Text: Khabi Mirza & Dear Design

Photography: Jonathan Richards- Picture Studios Ltd

  • Custo Barcelona opens UK store in Westfield Stratford City:  Offices & stores by Dear Design

    Custo Barcelona opens UK store in Westfield Stratford City

    Jonathan Richards- Picture Studios Ltd

  • Custo Barcelona opens UK store in Westfield Stratford City:  Offices & stores by Dear Design

    Custo Barcelona opens UK store in Westfield Stratford City

    Jonathan Richards- Picture Studios Ltd

  • Custo Barcelona opens UK store in Westfield Stratford City:  Offices & stores by Dear Design

    Custo Barcelona opens UK store in Westfield Stratford City

    Jonathan Richards- Picture Studios Ltd

  • Custo Barcelona opens UK store in Westfield Stratford City:  Offices & stores by Dear Design

    Custo Barcelona opens UK store in Westfield Stratford City

    Jonathan Richards- Picture Studios Ltd

  • Custo Barcelona opens UK store in Westfield Stratford City:  Offices & stores by Dear Design

    Custo Barcelona opens UK store in Westfield Stratford City

    Jonathan Richards- Picture Studios Ltd

  • Custo Barcelona opens UK store in Westfield Stratford City:  Offices & stores by Dear Design

    Custo Barcelona opens UK store in Westfield Stratford City

    Jonathan Richards- Picture Studios Ltd

  • Custo Barcelona opens UK store in Westfield Stratford City:  Offices & stores by Dear Design

    Custo Barcelona opens UK store in Westfield Stratford City

    Jonathan Richards- Picture Studios Ltd

  • Custo Barcelona opens UK store in Westfield Stratford City:  Offices & stores by Dear Design

    Custo Barcelona opens UK store in Westfield Stratford City

    Jonathan Richards- Picture Studios Ltd

  • Custo Barcelona opens UK store in Westfield Stratford City:  Offices & stores by Dear Design

    Custo Barcelona opens UK store in Westfield Stratford City

    Jonathan Richards- Picture Studios Ltd

  • Custo Barcelona opens UK store in Westfield Stratford City:  Offices & stores by Dear Design

    Custo Barcelona opens UK store in Westfield Stratford City

    Jonathan Richards- Picture Studios Ltd

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