Plumen 001 is the antithesis of low energy light bulbs as we know them, rather than hide the unappealing traditional compact fluorescent light behind a boring utility. The brief was to design a new dynamic identity for a low energy cfl-light bulb. The design references the filaments of incumbent incandescent bulbs. The mirroring glass tubes take an irregular, yet harmonious form. This creates a silhouette that changes with every perspective. A collaboration with manufacturer Hulger.